Examples of Effective Adcopy

The following examples show different types of ad writing techniques that can be used to create highly effective, high click-through ads. When writing your copy, you should have a few things in mind. Your goal is to get as many people as possible to click through your ads to your landing page, but you want to do this using techniques that reflect the relevance of your page. Adding keywords like "FREE" in your ads is not a good idea because people that type in "free" into their search queries are not usually going to make a purchase.

If you have not heard of a "call to action" phrase, you will need to familiarize yourself with this term. It is exactly how it sounds; you are calling someone out to take an action. Call-to-action phrases will prompt the user to subconsciously click on your ad. If you want someone to do something, there is no harm in asking and you will find out that asking your customers to do something will greatly benefit you as marketer.

Here are some examples of "Call-to-Action" phrases:

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And as we mentioned earlier, posing a question can increase your CTR drastically. Here are some examples of that:

Do You Hate...?
Does it Work?
Is it a Scam?
How much is...?

Obviously a question could pertain to just about anything, so you will want to be creative and really think about a question that a consumer may be asking themselves when writing this type of ad copy.

The Use of the Word SCAM

"Scam" is definitely one of those terms that create a red flag. Many people have been ripped off online and many people are weary of making purchases online because they are in fear of being scammed. There is a good chance that you have been scammed yourself. By using the term "scam" within your ad copy you are triggering this emotions and triggering the interest of the people searching. The use of the term "scam" has been proven to increase ad CTR drastically in many test that we have performed and many other independent tests performed online. Want a boost in CTR...add "scam" within your ad.